Home/The Noble Growth Index/Platform CPM/CPC Benchmarks
Benchmarks

Platform CPM/CPC Benchmarks

Average CPM and CPC by advertising platform with trend direction, from Stackmatix and Tinuiti.

Benchmarks
Platform CPM/CPC Benchmarks
Display and Snapchat retain the lowest modeled CPMs; LinkedIn remains the premium-priced channel.
Source: Stackmatix 2026 benchmarks; Tinuiti Digital Ads Benchmark Report, Q2 2026.

Method and sources

Source: Stackmatix 2026 benchmarks; Tinuiti Digital Ads Benchmark Report, Q2 2026.

Values are published in /index/data.js. Curated series are updated by hand when the source publishes.

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