The story behind Noble Growth.
Noble Growth is a senior growth studio led by Mattimore Cronin. We build and run the growth systems behind founders, leading brands, and national institutions, and increasingly we install Mission Control, a full AI-native marketing and operations foundation. Here is the road that led here, most recent first.
Founder
Building the whole foundation
More often now, organizations ask a different question. Not "can you run our ads," but "can you build the whole foundation." One client at a time, we install Mission Control, a 90-day build of a fully AI-native marketing and operations stack. A custom site written in code, a content engine that publishes overnight, and email, social, and analytics the organization owns at the end.
It is the natural next step. The same operator instinct, on a bigger surface area. A foundation built once and improved every time the models do.
2020
Noble Growth is founded
In January 2020, Mattimore founded the agency. The model was missing in the market: senior operators who handle every channel for a brand and treat it as their own business. So he built it.
Since then, Noble Growth has managed millions in ad budgets across Meta, Google, TikTok, and Pinterest, and generated multiples of that in tracked revenue across more than 100 brands.
- Kaylin and Kaylin hit a 7x ROAS breakout on Google Ads. Case study
- House of Harlow closed BFCM at a 6x ROAS multi-channel. Case study
- iKahan Media rebuilt its full marketing stack on a site it owns. Case study
- Coast Sports grew revenue by 153% in a single year. Case study
From Comedy Central to SonicCloud
Before Noble Growth, Mattimore was learning the craft. Comedy Central, StartEngine, a stretch in London with Scripps Networks, then head of growth at a Santa Monica agency. That was the training ground for paid media: Meta, Google, the early days of TikTok, and the discipline of CPA, LTV, and real attribution.
Then came San Francisco, and a role as head of growth at SonicCloud, a hearing-technology company, where the team took cost per install from $315 to $1.75 and won App of the Day on iOS. The whole time, the goal was to build something of his own.
Business and classics
Mattimore studied at the University of Notre Dame, double majoring in business at the Mendoza College and in classics. He graduated magna cum laude and received the classics department's annual award the same year.
Roman Dig
Digging up a Roman forum
Three college summers were spent in Albania, on an archaeological excavation at the ancient Roman forum of Butrint. Brushes and dental picks, in 105-degree heat, ten hours a day, uncovering structures buried under twelve feet of dirt for two thousand years.
A square meter takes a week. A year of work makes a structure legible that nobody has seen since Rome was a republic. The shape of the thing emerges from the discipline of staying with it.
It is a lesson that carries into every campaign and every system we build. The patient work is the work.
A coastal kid's upbringing
Mattimore was born and raised in Los Angeles. Football in the fall, surfing through summer, skateboarding in between. The city teaches you early that everything is performance, and the people who last have something underneath the performance.
If you want to work together, the way in is a 20-minute fit call. We map your current foundation and the highest-leverage moves. If we are a fit, we go from there.