On the record
Outcomes.
Every number below is from a client engagement, with the client named and the window stated on its case study.
Revenue
Weekly restaurant sales, launch baseline to record week, five weeks into the program.
Black Friday week Meta ROAS, up from a 0.81x baseline the month before.
Shopify revenue across 81 orders in the Black Friday window.
Blended attributed return on ad spend, profitable every week after ad spend and cost of goods.
Blended return on paid media, on the share of bookings attributed to it, with a six-figure lift in first-year bookings.
ROAS on the core Search campaign at its largest-ever daily budget.
Customers
Covers in the record week, against the week before launch.
Attributed orders in a six-week stretch, the grocer’s first-ever ads.
Reservations booked in the first year on the new booking system.
Record enrollment, summer 2025, from 139 campers when the engagement began.
Summer camp growth in one year, from the camp’s own registration counts.
Audience and systems
Instagram followers, 100% organic, with $0 ad spend.
Website rebuilt and relaunched from scratch over a single weekend, owned outright by the foundation.
Full marketing stack owned by the client: codebase, hosting, domain, and email.
Page load on a custom site served from Cloudflare’s edge.
Methodology and source for each figure is on its case study page. Full list at /case-studies/.