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Outlook

Marketing Spend Outlook

Global ad spend, digital share and 2026 U.S. channel growth forecasts from IAB and Dentsu.

Outlook
Marketing Spend Outlook
Social is IAB's fastest-growing U.S. channel for 2026 at 14.6%, just ahead of CTV and commerce media.
Source: IAB 2026 Outlook; Dentsu Global Ad Spend Forecast, May 2026.

Method and sources

Source: IAB 2026 Outlook; Dentsu Global Ad Spend Forecast, May 2026.

Values are published in /index/data.js. Curated series are updated by hand when the source publishes.

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